Graphic Design Services: Assets That Match Your Brand and Sell
Mismatched logos, colors and fonts make a small business look less trustworthy. Our graphic design services cover landing page assets, ad creatives and brand kits that look like one business everywhere you show up.
A buyer might see your ad, then your website, then your Google Business Profile. If each one looks different, they start to wonder whether it's the same company. Consistent design removes that doubt before they ever pick up the phone.
What do our graphic design services cover?
We focus on design that does a job: getting clicks, building trust, and making your pages easier to use.
- Landing page assets: hero images, icons, section graphics and simple diagrams that explain your service.
- Ad creatives: image and video ad designs sized for the platforms you use, all matched to your brand.
- Brand consistency: logos, color palettes, fonts and templates that keep everything looking the same.
We have three fixed packages:
- Logo ($497): three initial concepts, two rounds of revisions, and final files in SVG, PNG and PDF.
- Social Template Pack ($297): post, story and carousel templates for Instagram, Facebook and LinkedIn, built in Canva so you can edit them yourself.
- Brand Identity ($1,497): a full logo suite, a color palette and font pairing, business card and social profile designs, and a brand guide PDF.
For landing page assets or ad creatives outside these packages, we quote a fixed price in writing before we start.
The process: how we design your assets
- Brief. We learn about your business, your buyers and your competitors. We also ask where each asset will be used.
- Concepts. We create first concepts based on that brief. For a logo, you get three to choose from.
- Revisions. You tell us what to change. A logo includes two rounds of revisions on the concept you pick.
- Final files. We deliver every file in the formats you need, in color and black and white.
- Usage guide. You get a short guide on how to use your logo, colors and templates, so your brand stays consistent after we hand it over.
The Information-Gain Edge
We focus on structural, white-hat work. No shortcuts, just clean execution that Google rewards. Here, it's the design work most agencies skip, because it doesn't show up in a mockup.
Images that help SEO. We name image files clearly and write useful alt text. We also export light, modern formats like WebP, so your largest image doesn't slow down your page. That helps your site meet Google's Core Web Vitals targets.
Entity consistency. The same logo on your site, your social profiles and your Google Business Profile helps search engines connect them. We also add your logo to your site's Schema.org markup, so search engines know which image represents your business.
Information-gain graphics. Stock photos look the same on every competitor's site. Original diagrams, process charts and comparison graphics give your pages something new. Google's guidance on helpful content rewards that kind of original value.
Reading the data honestly. Semrush shows "graphic design services" at about 1,300 monthly searches, with a KD of 28 and a CPC of $12.50. "Logo design cost" gets about 2,100 searches a month, with a KD of 12 and a CPC of $8.00.
More people search the price of a logo than search for a design service. Many of them are still deciding whether to pay at all. That's why our logo price is public: $497.
Vexel Growth vs. a traditional design agency
| Vexel Growth | Traditional agency | |
|---|---|---|
| Pricing | Fixed packages from $297, listed publicly | Often hourly, or quoted after a sales call |
| Revisions | Two rounds on your logo, included | Sometimes billed per round |
| Who you talk to | The person doing the work | Often an account manager |
| Web-ready files | Light formats, named and tagged for SEO | Often large files you resize yourself |
| Editable templates | Built in Canva for you to edit | Sometimes locked in pro design software |
| Brand guide | Included with Brand Identity | Often sold as an extra |
Questions about our graphic design services
Do I need a full brand identity or just a logo?
If you only need a mark for your website, the $497 logo covers it. Choose a full Brand Identity when your logo will appear on trucks, signs, uniforms, print and social media. That's when mismatched colors and fonts start costing you trust.
Can I edit the social templates myself?
Yes. The Social Template Pack is built in Canva, so you can swap text and photos yourself. It's matched to your logo, colors and fonts, and it comes with a short guide on which template to use for what.
Do you design ad creatives?
Yes. We design image and video ad assets that match your brand and landing pages. We quote a fixed price before we start. We don't manage ad budgets, so you pay the ad platform directly.
Ready for a brand that looks the same everywhere?
See every package on our pricing page, or contact us to book a free 30-minute call. If you need posts that use your new brand, see our social media management service.